Does Television Advertisement Have Positive Impact on Consumer

You must generate at least once in your life seen telecasting advertisements which make you feel bored and decide that you would never bargain for these products. In f mold, video publicizing becomes an indispensable part in marketing strategies. No doubt, in that respect ar some commercial advertisements that produce good responses right aft(prenominal) its first broad cast. However, nowadays, consumers be very easy to allergic to the advertisements that they do non have feelings.Television advertisements cause negative effects to consumers because they not fit consumers spending habit and thinking, use images that are annoying, and never advertise all the truth about products. BODY Many companies use television set advertisements to penetrate the market but they did not succeed. The reason was that they forgot the key dominion in marketing which is to put yourself in the consumers situation. According to Issabelle Szmigin, The act of consumption by people is very diff erent to the picture sometimes produced from studies of consumption.It is one of the reasons why some brands continue to live a charm life and others cannot. Children, for example, can respond positively from this multiplication to the next generation with the same toy and refuse others after a few months of interest. On the other hand, as is the case of Novo, the company very clearly bushel wrong strategies and retrenches but still become successful in the reach of health care, while some other brands are removed for much labyrinthine tactical and strategic reason which the consumer will never fill in about.In fact, you can see many television advertisements, that aired in the time period are very annoying, especially is midnight. Try asking, at this time, how many people will have to sit before the television waiting to see them. Besides that, many advertisements are very complex and have many details that made the audiences have to think. This causes customers to feel ill at ease(predicate) with the product. The important thing here is the television advertising does not oblige the consumers spending habits, thoughts, so their failure in the market access is inevitable.For years, colossal advertising appears on television. Besides the good advertisements, there are many advertisements that using crude images, loss of culture. We still know that the advertising are necessary, but the culture in advertising even more important. Especially, with mothers who are raising young children, advertising is an hard-hitting solution in parcel children eat and learn, so they require a lot from advertisements. According Scott Ward, the conclusion to which children attempt to influence parental purchasing is very big.His research as well as reports data from mothers of young children, concerning their perceptions of the frequency with which television commercials influence their children to want denote products, and the extent to which parents yield to chil dren s purchase influence attempts. (Report Number 1, effects of Television advertising on children and adolescents, 1971, p. 5). Mothers decision to purchase much influenced from their children. The natural selection of image ads is extremely important but in fact, many marketers forgot this issue.thither are many ads that use bad images that are not effective to influence the thinking of the children or attractive to them. And of course, the mother would never buy that product. Culture advertising is not only promote the manufacturers brand, distribution in the masses in order to sell more goods, but overly help consumers select product that suit with their needs. Besides that, culture advertising is the respect of consumers. Thus, television advertising has caused negative impacts on consumer if bad images are used, making viewers allergic to those products.