Examples of successful campaigns produced by big advertising agencies

When it comes to advertising, a sm ein truth last(predicate) business is more likely to it in dwelling house due mainly to the fact that it is very expensive to get an advertising company to do it for you. Where as a small company does not the luxury of having a large advertising budget, they need to do it by the most good means possible.Three examples of successful campaigns produced by big advertising agencies argon* The Marks & Spencers Magic & Sparkle Christmas Adverts which were made by a firm called Rainey Kelly Campbell Roalfe. It was run up to and including Christmas Eve. These adverts couch M&S back on the map for food and clothing, boosting their sales tremendously. The adverts include many another(prenominal) celebrated celebrities including Twiggy and Shirley Bassey, all who reportedly got paid 100,000 and above.* Halifax pioneered an innovative approach to bank adverts in 2000, when it allowed its staff to admirer in adverts, singing popular songs with the words c hanged to reflect financial services products. Halifax worker, Howard Brown is the regular have of the adverts. Following the merger with the Bank of Scotland, this practice has continued, with the Bank of Scotland also allowing its staff to take part. These adverts were made by a company called Roberts & Robertson, and it became very successful for them.* Sainsburys is another company that has done well out of a recent campaign to promote them selves. Sainsburys did this with their Try something new today campaign. They showed how they ar now offering all sorts of new products in store that many people would not have tried or liked, except are now widely obtainable. Their campaigns were organised by a company called Redbus, who did market research and tack out what customers want from their food knock offs.There are many different types of media that companies use to get their meat across. These are Television, Radio, Posters and Magazines / Newspapers.Magazines* More sembl ance pagers to give the viewer a more detailed image* rectify Reproduction and quality of the printing* Longer copy deadlines as some are monthly and so forth* Few regional editions, different areas will be interested in different things* Diversity of surmount matter, there is almost a magazine for any subject matter so you send away locate the exact audience* Reach specific groups of people either by age or what they are interested in.* Sunday colour supplement, this free magazine is often jam packed with different adverts and promotions* periodic womens magazines will mean if you have a specific product such as something to do with babies etc you can put it right in their face.* TV Guides often have a lot of space at the back filled with more information about Television programs so products / services can be linked in with this.* Carry adverts for a broad range of products / services* Low cost per thousand, it becomes a lot cheaper when you are making many thousand copies* Business publications given free to company executives* unploughed for a reasonable amount of time, as they do not perish and are harder wearing than a newspaper etc.* The amount of magazines that people often browse at when sitting in hold rooms.* There is no sound or movement.* You have to book and produce a month in advance.* Many have many pages of adverts so that they could get missed.Posters* Must be clear and quick to the point..* relatively cheap to produce and make.* Can be seen again and again.* Can be placed near the shop where the product / service is currently on offer.* Posters cabn have large impact due to the size and colour and the boldness of the print.* They are very popular with art directors to get their message across in a different and eye catching way.* They have to be printed and distributed way before the product / service is available so they need to be created and planned months in advance.* Can become damaged and damaged so they need to have a level of looking after.* The message cannot be complex as many people will not stop to read an advert specifically just glimpse at it.* Some people see poster adverts as anti-environment.Radio* It gives the listeners an opportunity to use their imagination.* You can fade listeners whilst they are doing other things such as driving etc.* They can be local, regional or national.* Very popular and worth while during drive time* Radio adverts are quick to produce.* intense medium, it will make people think of it, even though they may have been thinking of something altogether different.* Listeners for certain radio stations may be low and not worth while.* It is very severe to advertise food and clothing product by radio as people want a visual theatrical.* You can buy a package from many of the bigger radio stations for certain spots during the day.Cinema* The visual power of the adverts is very effective with the visual representation and the sound in a cinema.* It is the strongest medi um of all as you are going to watch it anyway because you are sitting put down waiting for the take aim to start and as it is on such a large cuticle straight in front of you.* Campaigns can be local or national as all of the adverts can be edited onto the beginning of films by the cinema itself.* Book / soundtrack commercials are very effective too advertise for the film at the beginning as they are about to watch the film and may be interested.* Audiences often will chat through the adverts.TV* Hundreds of thousands of people watch TV every day so there is an enormous market to show the product / service to.* brilliant colour and sound though a television, giving the viewer a good visual representation of the product / service.* BBC channels do not have advertisements in them so that will cut down the number of viewers.* There are many channels on Sky that are becoming very specific to certain interests etc, so you are able to advertise to the right audience.* Many people eith er turn over when the adverts come on, or more recently with the creation of Sky+ etc you can exactly fast forward them and skip them completely.