Mass Communication Comparative Analysis Essay

1. Introduction I believe that the persona of my media audit was to take our initial idea of what we believed our media usage was and to measure and comp are it to our actual quantified results. I believe this was excellent exercise to carry out in ordinance to keep up how much Media affects our e re eachy(prenominal)day lives. Our order in America bases a macro part of our adolescent learning process on what we acquire from alfresco solutions. Therefore, to analyze, where the basis of m w hatredver of adolescents perspectives derive from, was exceptionally insightful. Adolescents are bombarded daily by youth issues, such as staying adhered to their morals, developing their section, self-image, self-respect, fitting in, tonicitying love, and avoiding brutality. atomic number 18 these dilemmas non enough? The fact that mass media freely plays off forgivings insecurities, in order to make a few special(a) dollars, baffles me. Although, were college students and make bel ieve developed quite a bit since these problems were momentous, I still believe we are eer facing struggles related to these. Therefore, the routine of an experiment that monitored our conviction relating to each category of typically negative influences is immeasur equal to(p). battalion dont take into account the importance of gaining experience for themselves. Considering the humble girl at the beginning of My Media Audit who cared enough about the witness of the sea deuce and bubbling lake. She needed to gain the understanding of this monster came to be, and why her whole invigoration she has heard rumors of death, yet never had any(prenominal) solid examples.This personalised experience relates to our societys topic of culturally transmitted k straightwayledge. Strengths of culturally transmitted knowledge include reserved knowledge, reach down to future generations, keister generate institutionalized, doesnt shake off to be reinvented. However, the weaknesses o f culturally transmitted knowledge, involve important points as well. Secondhand knowledge can be wrong It is difficult to correct once it has been established, and it can be manipulating. Furthermore, mass media uses Americas culturally transmitted knowledge to sell their products. Anything looks appealing when you are only viewing it from its good side. Because community havent really b differented to investigate advertisers motives, or worse, in truth enjoy the hype, mass media continues to flourish effortlessly, development nave individuals, as its victims of prey.I believe the positive influence that My Media Audit will continue to have on its students, will make a difference. As students begin to constantly think critically and question, the intention of The NEW Ipad and its employers, controversy will fire up debate. People will hopefully be more certain of when theyre being manipulated and convinced whiz way is the only way. fair(a) as the girl who theme critically, kinda of believing the towns established idea, I am breed to inspire students and mickle to combat against the established idea of mass media influencing our every thought. The town was motivated by her bravery, which in turn. Changed peoples beliefs, and eventually, led a revolution.2. Empirical infoObjective To measure the causes and effects due to the influence of mass media. bum mass media highly influence a persons attitudes or perception, by bulky daily solicited or unsolicited exposure? Procedure Measuring media exposure, indoors a week span of 15-minute intervals. With sixteen hours equaling one day, I summarized the extreme minutes for the week at approximately 6,720 minutes. My total minutes non exposed to media were about 1,407 minutes, and my total exposure to mass media was approximately 5,1313 minutes. unmarried categories concluded as follows Audio estimated at 475 minutes, Film- 100 minutes, net income- 1,778 min, Television- 0 minutes, brisk Devices- 2, 185 minutes, and Print Media approximated 775 minutes. Subjective observations were to a fault incorporated, to measure external factors, and their influence on the subjects reaction in relation to media use. Main Outcome Measures Risk of change perception, influenced by, attitudes and behaviors idolized in society and the amount of exposure weekly. Also, coinciding with any external factors that proved as significant during this study. Results Media Usage Total (min)I was well surprised by the way my media usage was dispersed, as a whole, in this graph. Considering, all of my class cast is done online and Im definitely a supporter of online receiving set, It doesnt of necessity shock me that the lucre has 34% of my time. However, I was a little taken back by the percentage of my active devices consumption. The mobile devices category dominated my time by 37%. I didnt realize how much I use my Ipod and smartphone. Although, recollecting my thoughts, the old basic flip phones, which used to be all the rage, now compared to a Smartphone, its no contest. Having Internet access at your fingertips is an advertisers gold mine.Smartphone V.S IPODEven though, the category Mobile Devices had the highest usage, I constitute it informative to see how much more my Smartphone was used than my IPOD. Obviously, our culture is private road full speed ahead, towards a technology only civilization. INTERNET manipulationPANDORA V.S USF.EDUConsidering, I have a full load of classes this semester, intimately of my time, in general, is spent either online researching a project, or actually doing the assignment. Yet, when Im not online completing a task, I alike(p) to fill the time developing my talent, which is art. The catch is, whenever Im developing an art piece, I have to be listening to music, hence Pandora. The reason why Pandora is so successful in mass media is because people get to listen to their theatrical role of music without having to tell the radio WHAT to play. Pandora has a search box, that isnt boldness specific, artist, genre, or mood, you name it and it plays it. What person wouldnt want a radio stationed to just them subjectively? Like we learned in our receiving set module, The Radio was a life-changing invention, Idealism & Imagination, Greed & Envy, Ambition & Determination, what other instrument was able to create emotions through sound waves? Empire of the Air BOOKS GALOREI found this graph about print media being all books, and no magazines, super intriguing. Taking into account, from the age of 16 till the end of my twenty-first year, I was a Cosmopolitan JUNKIE. I literally bought the newest edition monthly, the second it was released. Coinciding with this behavior and influence, I also became extremely self-conscious and began to hate my self-image, this coming from someone, who has never had severe issues about my image. I also judged every persons appearance effortlessly, gossiped, and my language was atrociou s. Only until the middle of my twenty-second year, did I realize that I was not content, nor convenient with my lifestyle. I immovable to cut out television, bad influences, and COSMO.I didnt think I would be able to handle it, however, to my surprise, it taught me how to live life, the way it was intended, with freedom. Releasing myself from the meat of mass media was one of the most liberating decisions Ive ever made. I decided to return back to my Jewish roots, which I ignored during that rebellious era, and gravel buddy-buddyer aquatinted with my faith, additionally instead of useless reality shows, I dove deep into the profound knowledge of books. It is amazing to witness your character development read when it relies on a stable foundation. I find television very educating. Every time somebody turns on the set, I go into the other room and read a book. Groucho Marx3. Observations The first major observation I noticed in relation to my media data was the fact that my tw o most dominant categories increased on the weekend. This is most likely because my workweek is so hectic, that by the time Im approaching the weekend, all my strength is geared towards relaxation. These emotions are wherefore re belongingsd with the action of increasing my phone/ cursory conversation time. I also tend to research all those topics online, that I might have put off during the week, in order to achieve my work on time. other observation that was extremely consistent include listening to Pandora (Internet radio) whenever I worked on my art. In contrast, I would listen to my IPOD whenever I wanted to get schoolwork accomplished.On Pandora, my typical station I listen to when creating my art pieces, is always geared towards inspi quick-scented or ghostly genre. It is the only music I find, to empower me with such motivation, in order to finish my pieces with ease and in a timely manner. I also tend to listen to classical music on my IPOD, when trying to complete a class work assignment. I read an name one time that did a study on the brain and how it affects positive stimulation. The article was extremely informative and I have done it ever since.Another observation I realized, I tried to double task consistently while listening to some form of media and trying to complete concrete tasks. I believe this behavior has done more to hinder my personal effectiveness, rather than help it. It was helpful to be informed of this negative behavior, afterward realizing the concrete facts. My double tasking always eventually lead to unfinished tasks, and then when I eventually became overwhelmed, I grabbed my IPOD and pulled out the classical music. It was interesting to suit aware of these behaviors I never knew I was such a putz of habit. Also, reflecting on all the realizations mentioned above, I believe that some of these destructive behaviors could be prevented, with a decrease in use of my media items, which in turn, would increase my focus.4. Estimates Vs. unfeigned My Estimates were all underestimated compared to my actual data for my media usage. Like I previously stated, I didnt realize I used my phone so much, I usually get confronted by my friends for forgetting to text them back, or not answering. sometimes I feel like life would be much easier without our mobile devices. The only truly useful purpose is to locate and converse with friends that are long distance, however as far as Smartphone, I feel the epidemic needs to be cured. The other estimate that highly underestimated was my Internet use. I believe when I was filling those questions out, I didnt necessarily take into account that EVERY time I click the APP button, that is using an internet resource.I guess this is a perfect example of how profusely society has desensitized, since the Windows 98 debut. I also believe the reason I anticipated my No Media use to be my highest value in how I disperse my time, is due to my deliberation to rebel against any mor e media influences. I refuse to passively let society manipulate my thoughts, with the slightest opposition. I thoroughly enjoyed reading the article about students and time management. This article served as a source of great insight because time management is one of my biggest character flaws. However, this is not due to the fact that I am not earnest to do well on an assignment, I love learning, this type of shillyshally is detrimental because it is attached to another flaw, perfectionism. Typically I procrastinate because Im afraid the product of my hard work would not be perfect. I was raised with a very high academic work ethic, therefore, grades used to be where I found my identity. This continually puts way overly much stress on my life, and as I bestride not just as a student, but also as a responsible adult, Im drastically striving to improve this destructive outlook.A novel study done by Trueman & Hartley (1996), focused on time-management skills and their relationshi p to a students age with the older mature students making the greatest use of time-management strategies.I also am striving to improve my organizational skills, this tends to be because, my highly creative brain, has so many ideas floating and bouncing and developing in my mind, that it becomes highly difficult to place all of them in a specific order. I also am trying to maintain control of my sporadic ideas and figure more situations out, instead of flying by the seat of my pants. Their results suggest that student planning is full to the prevention of academic procrastination. A students ability to plan is but one skillamong several for student self-management, the training of which is studied by Gerhardt (2007).5. Summary Thomas Ruggieros Uses and Gratification Theory focused on this central definition- Media Use among audience members is selective and motivated by rational self-awareness of an individuals own needs and expectation that those needs will be satisfied by particul ar media types and content. I believe that this is highly accurate. When I had my life centered on a particular type of media, Cosmopolitan, I became dependant on it. Not just as a main source of entertainment, but also for the basis of how I perceived and looked at all subjects.If that girl wears that shirt one more time, Im vocation the fashion police. A little juvenile, I know, however that was how my thought process was developing. Now when I look back, I cant even believe that I cared so much about what people wore? Does it honestly matter how many times a person wears a shirt? Our culture is shoving these ideals down our throat in order to initiate the thought that every person has to strive to be PERFECT. Who even give tongue to beautiful is perfect? What if I believe imperfection is beautiful? These realizations in this past year of my life have shaped my thoughts to maturity and to become more concerned with what comes from each individuals heart. If you ask me, I beli eve actions handle louder than words, and gossip, slander, lying, and boasting echo across the nations. I do my best to breach myself from any person or organization that is trying to convince I HAVE to look like a prototype and think like a robot.All in all, I fell my media audit was extremely insightful, and helped me become aware of how I truly engulf my time. It showed me where I have plenty of room to improve and how far Ive come since the Cosmo days. The purpose of My Media Audit was to gain sincere and profound insight into the world of media influences. Media has a manipulative way of altering humanitys view towards the true medium. Typically, our normal endeavors are beings striving toward acquiring the latest technology, yet society never stops to consider Why do I essential this so badly? This is where our mass media influences, come into play. The intent of this audit was entirely to gain understanding and to think critically when facing the cultures constant barrag e of satisfactions. Understanding is Power, to gain Wisdom is everything.