Marketing and PR Handout

Taking a get the hang in Business Administration degree means that you need to say each and every aspect of the organization you work in. Knowledge in merchandiseing and PR will equip you with the essential tools to make your let business or organization survive the competition. Below are my insights from taking Marketing and PR course1. Brand equity, which is the position that a overlap or company holds in the minds of the consumers is primary to creating the character and personality of your merchandise.2. branding integrates the overall strategies of your company or brand advertising, marketing programs, customer service, open relations (Ochman, n.d.). Make sure you give your brand a concordant positioning approach.3. Marketing is not just about offering discounts on coupons or giving away prizes in raffles. It is about integrating efficacious tools to communicate with your market.4. Four Ps of marketing stand for Product, Price, Place and Promotion. These adjust the direction of your product, and integrate your programs to ensure consistency and synergy in your efforts (Arens, W., 2005).5. Market penetration strategies determine the total market strength, then divide that potential by the amount of product that is already sold or purchased (Berry, T., 2007). If not done right, you may end up picking yourself on the unseasonable side of the road, with unjustifiable expenses and wasted efforts.6. Rewarding your loyal customers is a stringy tool nowadays to keep them coming back (Marketing Tricks for the scotch Budget, 2003). This gives rising slope to Relationship Marketing, ensuring that everything from customer service to after-sales service is going smoothly (Arens, W., 2005).7. procedure discounts and promos sparingly. Otherwise, people may think that your product is not good ample because they are always on sale (Marketing Tricks for the Frugal Budget, 2003).8. In earth Relations, you need to take care of your image to the public, an d equally important, to the media. Otherwise, you risk yourself of be cast in the shadows of darkness, because media create the buzz for your product or company.9. The media insurance coverage that you get through recommendations of editors, write-ups in columns and mentions in press releases is more omnipotent than advertising. Utilize this as often and as effective as you can.10. advertizing is an effective tool to promote your product, which is why it does not come chintzy (Arens, W., 2005). You have to make sure that you pick the right medium for your product to reach the right market.ReferencesArens, W. (2005). Contemporary Advertising. McGraw Hill, pp. 325-328.Berry, T. (2007). Market Penetration Opportunity. Retrieved may 8, 2007.Marketing Tricks for the Frugal Budget. (2003). Retrieved May 8, 2007 from https//businesstown.com/articles/cheap-marketing-tricks-that-work/Ochman, B.L. (n.d.). Branding The Most Misunderstood Word in Marketing. Retrieved May 8, 2007.