Brauns Online Presence :: essays research papers

Key Issue von Brauns main concern is to determine in which extend it is beneficial for the ships company to extend its online presence, and how predatory the expansion should be. Recommendation It is recommended that Braun increase piecemeal its online presence in order to maintain a broader customer base. However, an aggressive increment of its online presence is not recommended since it would be too risky for them. principle Nowadays, online presence is a must for many businesses. Moreover, being a Canadian sports retailer, it is an asset to have access to other markets that guarantee sales throughout all the year, and not however in the summer season. Additionally, it cant be argued that Brauns online incursion was very successful, and that being online represents other way of interacting with customers, which have been Brauns base of success. The fact that theyve translated their customer service orientation into its online portal, have provided them with a competitive ad vantage.However, online sales makes just 10% of Brauns annual revenue, and it can not be forgot that, being a respected small business focused in long term relationships with their retail customers, the main way of business for them is in-store business, which assort themselves from Bikeshop.com and its recent failure against all odds.Therefore, even though entering the online empyrean in an aggressive way is not recommended, it can not be denied that to increase gradually an online presence will be good for Brauns business. Financial Implications Last 4 months actual online sales were round 47,000$, so 120,000$/year will be a conservative auspicate (taking into account that majority of the sales are done in summer).