Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY go-ahead insect bite Smarter Campaign Type of Media or writing style: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by scarcely offering them the snack for free. In city College, there ar too many undemanding un intelligent snacking alternatives that students pay for (vending machines, solid food carts, etc.) Simply presenting the free plectrum to the students in high dealings places, they get off only when cod it upon themselves to try it. City College students are notorious for enjoying free food when offered by the civilize day accomplishment: In send for City College student to bump the snacks, they get out be placed on tables remedy coterminous to the food carts within the school within restrain vision. The hefty snacks have been pre-labeled with special barcodes. These barcodes, upon scanned by a cellphone, will take the students mobile device to the team self-importance Facebook page, where they will be cognizant slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of potbelly camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students.

Since the school suffers from the curse of cosmos in the middle of a considerable city, a large majority of students that come to campus enter their classes and renounce for the day, without much interaction with th eir surroundings. In relation to delivering ! the message of Snacking Smarter students fancy of attack into class will specify chalk outlines of stillborn bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will at a time see an over-exaggerated message related to unhealthy snacking, and be informed about the Snacking Smarter event on campus, creating a buzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be haggard all over the busy...If you want to get a enough essay, order it on our website: OrderCustomPaper.com

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