Business Strategy Of Tapal

TABLE OF CONTENTS 1.TEA manufacturing1 1.1 BACKGROUND1 1.1.1 PRODUCTION1 1.1.2 TRADE IN TEA2 1.2 TEA INDUSTRY OF PAKISTAN2 1.2.1 PRICES4 1.3 fella ANALYSIS7 1.3.1 semipolitical FACTOR7 1.3.2 ECONOMIC FACTOR7 1.3.3 amicable FACTOR8 1.3.4 proficient FACTOR8 1.4 PORTERS FIVE FORCES ANALYSIS9 1.4.1 bureau OF BUYERS9 1.4.2 POWER OF SUPPLIERS9 1.4.3 holy menace OF SUBSTITUTES9 1.4.4 THREAT OF NEW ENTRANTS9 1.4.5 free-enterprise(a) RIVALRY9 1.5 MAJOR PLAYERS IN THE INDUSTRY11 2. TAPAL12 2.1 TAPAL markingS12 2.1 TAPAL nockS12 2.2 A COMMITMENT TO QUALITY13 2.3 TAPALS QUALITY engineer _or_ system of government13 2.4 LEADERS IN INNOVATION14 2.5 publicity: PIONEERS OF SOFT PACKAGING14 2.6 wad ANALYSIS15 2.6.1 Strengths15 2.6.2 Weaknesses15 2.6.3 Opportunities15 2.6.4 Threats15 3. steel ANALYSIS16 3.1 BRAND reputation16 3.2 BRAND ELEMENTS OF TAPAL16 3.2.1 Name17 3.2.2 Logo17 3.2.3 Slogan17 3.2.4 Packaging18 3.3 BRAND POSITIONING19 First perceptual Map19 Second perceptual Map20 third perceptual Map21 Fourth Perceptual Map22 3.4 BRAND PERCEPTION INDEX23 VERBAL23 experiential23 VERBAL24 existential24 VERBAL25 EXPERIENTIAL25 VERBAL26 EXPERIENTIAL26 3.6 infantile & RUBICAM BRANDS summation VALUATOR:27 3.6 stigmatization TREE28 3.7 burying ground MODEL29 3.

8 STRATEGY CLOCK30 3.9 BRAND cull PRINTING31 3.10 STRATEGIC GROUP MAPPING33 4. invitee ANALYSIS34 4.1 AIOD FRAMEWORK34 4.2 REFERENCE GROUP MATRIX35 5. market place store SHARE ANALYSIS36 5.1 BCG harvest-time SHARE MATRIX36 6. expiry40 7. emerging STRATEGY41 7.1 occurrent CHALLENGES FACED BY THE INDUSTRY41 7.2 RECOMMENDED FUTURE STRATEGY41 1. TEA INDUSTRY 1.1 BACKGROUND In 2727 B.C Chinese emperor moth Shen-Nung was boiling imbibition water when a fewer leaves of a wild tea leaf leaf tree blew into the royal bowl. He discover that the leaves imparted a fair flavor to his water; and so it became his happy drink. It is probable that tea was first cultivated in China,...If you privation to get a full essay, order it on our website: Ordercustompaper.com

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